Changent. Brand change + agent

Grow as a leader. Move business forward.

Grow yourself.
Grow your business.

For the leader you’re becoming.
The decisions ahead.
And the business you’re building.

Founder and executive business coaching, strategic advisory and fractional CMO leadership with Christopher Gaube.

Christopher Gaube, founder of Changent
Chris GaubeYour thinking partner.
For the person and the business.

Three ways to work together

What needs to
move forward?

01

Lead your next chapter.

Founder & Executive
Business Coaching

Your role is changing. You want to develop how you think, decide and lead.

Explore coaching
02

Solve what’s holding you back.

Strategic Advisory
& Consulting

Diagnose the problem, work through the options and put a practical solution in motion.

Explore advisory
03

Give marketing ownership.

Fractional CMO
Leadership

Marketing needs senior direction and someone to coordinate the work.

Explore fractional CMO

Not sure which fits? Compare the kinds of support

Support for the person
everyone turns to.

You make space for everyone else.
Make some for yourself.

Leading asks a lot of you. Coaching gives you dedicated space to examine what matters, get another perspective and grow into what comes next, for you and your business.

A closer look at coaching

Selected experience

Across brands.
Across businesses.

Changent engagements and Chris’s prior employment, labeled individually.

Nike
NikePrior employment
GivenGain
GivenGainChangent engagement
House of Athlete
House of AthleteChangent engagement
I AM ATHLETE
I AM ATHLETEChangent engagement
PLATFORM Golf
PLATFORM GolfChangent engagement
TARA Mind
TARA MindChangent engagement
The Maine Lab
The Maine LabChangent engagement
Next Gen U
Next Gen UChangent engagement
The Frank Foundation
The Frank FoundationChangent engagement
Western Connecticut State University
Western Connecticut State UniversityChangent engagement
Binghamton University
Binghamton UniversityChangent engagement
Fit Body by Krista
Fit Body by KristaChangent engagement
Carbon
CarbonChangent engagement
Siebert
SiebertChangent engagement
Evolv
EvolvChangent engagement
The Fittest
The FittestChangent engagement
Watchful
WatchfulChangent engagement
Dialectica
DialecticaChangent engagement
Gerson Lehrman Group
Gerson Lehrman GroupChangent engagement
Raymour & Flanigan
Raymour & FlaniganPrior employment
Toke Lab
Toke LabChangent engagement
Etzel Agency
Etzel AgencyPrior employment
Minor League Baseball
Minor League BaseballPrior employment

A useful distinction

Different work.
A shared purpose.

Coaching

You develop your thinking, decisions and leadership. You own the choices and actions.

Advisory

We diagnose a business-critical problem and work together on what needs to change.

Fractional CMO

Chris takes on senior marketing leadership responsibilities within an agreed scope.

Christopher Gaube, founder of Changent
Christopher Gaube · Founder, Changent

The person you’ll work with

High performance.
A human perspective.

I’ve worked alongside some of the world’s highest-performing athletes and leaders, including Serena Williams, Eliud Kipchoge and Elliott Hill.

At Nike, I led the famed EKIN program, worked in integrated sports-performance marketing and contributed to Nike Run Club’s launch. After serving as CMO for startups, I launched Changent to make senior marketing leadership more accessible.

The right support depends on what needs to move forward: your leadership, a business decision or the marketing function.

Insights

Better questions.
More deliberate decisions.

Choosing your support

Business coach, strategic advisor or fractional CMO?

Start with the kind of responsibility you want someone to take, rather than the job title.

Read the article
Explore Insights →

Your next move

Let’s start with
what needs to change.

Tell me what you’re working toward. I’ll reply personally so we can explore the right kind of support.

Start a conversation