Changent. Brand change + agent

Changent Insights

Room for a
different perspective.

Ideas for leading yourself, developing your team and moving your business forward.

Leadership & business direction

Business coach, strategic advisor or fractional CMO?

Choose the relationship by the work you need it to do.

A practical comparison of coaching, defined advisory work and ongoing marketing leadership.

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Leadership, strategy & marketing

When does a founder need a business coach?

When your role changes, the habits that helped you build the business may need to change with it.

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Leadership, strategy & marketing

What should a growth strategy help you decide?

A useful growth strategy helps you choose where to put your attention, people and money, and what to leave for later.

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Leadership, strategy & marketing

Fractional CMO, agency or full-time marketing leader?

Start with the gap in your business: leadership, delivery capacity or a role that needs full-time attention.

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