Meet Christopher Gaube
Human potential.
Real-world performance.
I’m Chris, founder of Changent. I’ve worked alongside some of the world’s highest-performing athletes and leaders. Today, I bring that perspective to helping founders grow as people, lead their teams and move their businesses forward.
Performance, up close
Extraordinary people.
A lasting perspective.
My career has included working alongside Serena Williams, Eliud Kipchoge and Elliott Hill, athletes and leaders whose names are synonymous with performance.
At Nike, I led the famed EKIN program, where product knowledge, storytelling and human connection bring the brand to life. My work also included integrated sports-performance marketing and contributing to the team behind Nike Run Club’s launch.
I earned my MBA at Binghamton University in 2011. My employment background also includes Raymour & Flanigan, Etzel Agency and Minor League Baseball.
A shout-out to my friend Jordan Rogers discussing what it means to be an EKIN.
Watch Jordan Rogers on TikTok ↗How I work with founders
Support you can feel.
Challenge you can use.
I want founders to have a place where they can put down the expectation of having every answer. I listen for what matters, ask direct questions and help turn a broad concern into a decision or commitment.
We make room for the uncomfortable question and work through it with care and honesty. You choose what to act on; together, we return to what happened, what you learned and what needs to change.
Growth also means deciding what deserves your energy and where you need support. Making room for yourself helps you be more deliberate about what you give to others.
Why I built Changent
The ambition was there.
The capital was
the constraint.
After a run as CMO for startups, I kept seeing the same tension: businesses needed experienced leadership, but capital shaped what they could afford.
Fractional leadership was already gaining ground in finance, legal and HR. I saw an opportunity to bring that model to marketing, giving founders access to senior experience without the commitment of a full-time CMO hire.
I launched Changent in September 2023 with a simple conviction: the right partnership could help a business make better decisions, move faster and put its resources to better use.
That conviction still drives the work. What has expanded is the way I can help.
How Changent has evolved
Executive growth.
Business transformation.
Brand evolution.
Changent began as a fractional marketing practice. Today, coaching, strategic advisory and fractional CMO leadership support three connected needs: the person leading, the decisions shaping the business and the marketing that brings it to market.
The broader venture-studio vision includes helping build and launch businesses and exploring co-building relationships. Specific roles and arrangements need to be defined for each opportunity.
You can engage Changent for any of the three services independently. Venture-building roles, ownership and any investment arrangements are separate conversations, with their own scope and terms.
Beyond the work
Dad. Husband. Coach.
Always chasing
what’s possible.
Fitness, nutrition and wellness are personal passions. I’m fascinated by maximizing performance and unlocking human potential in business and in life.
I’m a dad, husband, coach and 10-time marathon runner. That interest in what people are capable of is part of what draws me to working with founders: the person matters as much as the business they are building.
I’m also a diehard New York sports fan. My completely biased take? The ’96 Yankees and ’26 Knicks are the greatest teams ever assembled. I’m happy to debate it.
Three ways to work together
What needs to
move forward?
Lead your next chapter.
Founder & Executive
Business Coaching
Your role is changing. You want to develop how you think, decide and lead.
Explore coachingSolve what’s holding you back.
Strategic Advisory
& Consulting
Diagnose the problem, work through the options and put a practical solution in motion.
Explore advisoryGive marketing ownership.
Fractional CMO
Leadership
Marketing needs senior direction and someone to coordinate the work.
Explore fractional CMONot sure which fits? Compare the kinds of support
Your next move
Let’s talk about
what’s ahead.
Share what is changing and the kind of support you are considering. I’ll reply personally.